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Media Path  ·  one-time

Turn a pile of clips into a story
leadership can act on.

A coverage analysis system that monitors what's landing, classifies sentiment, tracks share of voice, detects narrative drift, and produces executive-ready coverage reports.

⏱ 10 modules 🛠 Folder-based system 💳 No experience needed
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The Tool

The Coverage Analyst

A coverage analysis system that runs inside Claude Code — not a web app, not a subscription service. A folder of prompts, templates, and context that you own and run after every coverage cycle.

By the end of this course, you'll have a folder called coverage-analyst/ on your computer. Inside:

  • ✓ A coverage tracking scope that defines exactly what you monitor, who you track, and what counts as meaningful coverage
  • ✓ A clip intake log and sentiment classifier that processes every piece of coverage consistently and without manual effort
  • ✓ A share of voice workflow that measures how much of the relevant conversation your client owns — and flags where competitors are gaining ground
  • ✓ A narrative drift detector that flags when the press conversation about your client is shifting — before leadership notices on their own
  • ✓ An executive report template and auto-population workflow that turns a processed clip log into a leadership-ready briefing — in minutes

You run it through Claude Code. A ready-to-share executive report is the output. No subscriptions, no web apps, no vendor lock-in.

Curriculum

Ten modules, start to finish

Each module builds one layer of the system. By Module 10 you run your first real coverage analysis cycle and deliver a live executive report.

01
Define Your Coverage Tracking Scope
Coverage tracking scope document
02
Build the Clip Intake Workflow
Clip intake and log template
03
Build the Sentiment Classification Prompt
Sentiment classifier prompt
04
Add a Share of Voice Tracking Layer
Share of voice tracking workflow
05
Build the Narrative Drift Detection Prompt
Narrative drift detection prompt
06
Build the Coverage Summary Prompt
Coverage summary generator
07
Design the Executive Report Format
Executive report template
08
Build the Report Auto-Population Workflow
Report auto-populate prompt
09
Build the End-to-End Analysis Workflow
Coverage analysis workflow SOP
10
Run a Full Coverage Analysis Cycle
Live executive coverage report — complete system
Before You Start

What you need coming in

Ready to stop manually logging clips and writing summary emails?

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